CFA Urges Federal Trade Commission to Prohibit Single City and Highway MPG Numbers in Auto Advertisements
CFA is pleased that the Federal Trade Commission has reopened the vital issue of whether the Fuel Economy Guide should allow advertisements disclosing only one type of mileage estimate, e.g., highway only. For a number of reasons, we respectfully disagree with the FTC’s proposal that automakers be allowed to advertise single number city or highway EPA fuel economy ratings. Presenting the single city or highway EPA number is misleading and deceptive.
