AI & Data Privacy

Consumers increasingly interact with artificial intelligence. CFA believes that consumers not only should be protected from unfair or harmful uses of AI, but are entitled to transparency, accountability, and meaningful safeguards when automated systems make decisions that affect their lives. CFA advocates for policies and robust oversight to ensure AI technologies are used responsibly and do not undermine consumer rights or well-being.

Consumers have a fundamental right to the privacy and security of their personal information. These rights extend to collection and control of personal data, limits on commercial and government surveillance, prohibition of discriminatory data practices, and safeguards for consumers’ personal information from unauthorized exposure and use. They also extend to the increasing use of AI, where there is a growing body of systems that mediate critical parts of everyone’s lives without adequate transparency or accountability. CFA promotes consumers’ privacy rights by advocating for strong laws and regulations, encouraging fair and effective data practices, and supporting vigorous enforcement to curb privacy abuses.