The Center for Digital Democracy (“CDD”), by its attorneys, the Institute for Public Representation (“IPR”), joined by American Academy of Child and Adolescent Psychiatry, Berkeley Media Studies Group, Campaign for a Commercial-Free Childhood, Center for Media Justice, Center for Science in the Public Interest, Children Now, Consumer Federation of America, Consumer Watchdog, ChangeLab Solutions, Global Action Project, Media Literacy Project, Privacy Rights Clearinghouse, Public Citizen, Public Health Advocacy Institute, and Rudd Center for Food Policy & Obesity at Yale (collectively, “Children’s Privacy Advocates”), ask the Federal Trade Commission (“FTC”) to investigate and bring an action against General Mills, Inc. for operating the websites TrixWorld.com and ReesesPuffs.com in violation of the Children’s Online Privacy Protection Act (“COPPA”). Both of these websites are directed at children under age 13 and they collect personal information from children without giving clear and understandable notice to parents and without even attempting to obtain verifiable parental consent.