The problem of wireless bill shock is one that affects millions of consumers every year. Consumers rely to an ever-greater degree on wireless service providers for voice, text messaging and mobile broadband access. For many such consumers, a wireless phone is their primary means of communications. Unfortunately, the complex nature of various wireless service providers’ billing arrangements has fostered widespread consumer confusion and frustration with the wireless industry. As discussed by Commenters in our initial comments in this proceeding, as well as by a variety of other state governmental agencies and public interest groups,2 action by the Commission to establish a clear baseline for bill shock protections is necessary to empower consumers and to provide relevant and timely information that enables them to better control their wireless usage.