The failure of the Amsterdam conference to engage with the many new challenges, from “Big Data” to drone surveillance, is  a lost opportunity. The practical consequence of focusing instead on failed policies, such as selfregulation, will be to make more difficult the work of the privacy experts around the world who could have otherwise benefitted from a meaningful discussion about how to move forward on legislation, aggressive enforcement, and other steps that are long overdue. CFA, along with digital rights organizations and consumer NGOs, call on the Data Protection Commissioners to refocus their attention on the need to update and enforce privacy law.