This brief, authored by the National Consumer Law Center and the Electronic Privacy Information Center, was filed in a case in the 11^th Circuit where Petitioners, the “Insurance Marketing Coalition, Limited” challenged the Federal Communications Commission’s proposal to require “one-to-one consent” from consumers to receive prerecorded telemarketing calls. Currently, consumers are flooded with over one billion telemarketing robocalls every month. The FCC’s proposal would cut back on these calls drastically by eliminating the practice of using a single agreement that provides consent to be contacted by multiple (sometimes even thousands) of callers, which consent is then sold to numerous other callers. These abusive lead generation practices result in billions of unwanted calls, eroded trust in our telecommunications system, and also harm legitimate small businesses. Advocates strongly support the FCC’s proposal to require individualized consent to each specific caller.