Angie’s List: An Evaluation of Its Usefulness for Consumers
This report assesses Angie’s List, an online services that rates local service providers. Angie’s List is visited by more than 20 million people each year who access information from some 10 million individual ratings and consumer comments. In 2016, Angie’s List was combined with another online service, HomeAdvisor, into ANGIE Homeservices. However, Angie’s List continued to maintain a separate website that gives members access to consumer reviews of tens of thousands of local businesses. Also in 2016, Angie’s List stopped charging members an annual subscription fee, requiring that members only seek information about a specific type of service and provide personal information, including phone number, street address, and email address. Today, Angie’s List is funded almost entirely by advertising, referral fees, and similar payments from the companies it evaluates.
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